Destination images of non-visitors

Cherifi, Barbora and Smith, Andrew and Maitland, Robert and Stevenson, Nancy (2014) Destination images of non-visitors. Annals of Tourism Research, 49 . pp. 190-202. ISSN 0160-7383

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Abstract

This article provides much needed understanding of destination images held by non-visitors. Recognizing the characteristics of non-visitor images and their formation is important in order to understand images more widely. This qualitative study assesses images of London. The views of three hundred people in the Czech Republic who have never visited London were obtained via an innovative open-ended research instrument. The study showed that non-visitors imagine destinations through comparisons with their own experiences of places. Findings indicate that images can be very persistent and that the first images formed of a destination endure over time. Although the research is based on people with no direct experience of London, the research highlights that a range of secondary ‘experiences’ influence image formation.

Item Type: Article
Additional Information: Available online 17 October 2014
Keywords (uncontrolled): Destination marketing; Place; City; Image formation; Czech; London
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17061
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Depositing User: Barbora Cherifi
Date Deposited: 25 Jun 2015 09:07
Last Modified: 07 Dec 2018 08:32
URI: http://eprints.mdx.ac.uk/id/eprint/17061

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