Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK

Slater, Alix and Armstrong, Kate (2014) Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK. International Journal of Nonprofit and Voluntary Sector Marketing, 19 (1). pp. 1-13. ISSN 1465-4520

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Abstract

A study exploring what drives individuals to become a member of an icon arts organisation in London, UK. The article draws on qualitative data and discusses four pragmatic drivers and the underlying latent motives.

Item Type: Article
Additional Information: Article first published online: 11 Nov 2013
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 16946
Depositing User: Alix Slater
Date Deposited: 11 Jun 2015 14:02
Last Modified: 11 Apr 2018 12:33
URI: http://eprints.mdx.ac.uk/id/eprint/16946

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