An exploratory study of residents' perception of place image: the case of Kavala

Stylidis, Dimitrios and Sit, Jason and Biran, Avital (2016) An exploratory study of residents' perception of place image: the case of Kavala. Journal of Travel Research, 55 (5). pp. 659-674. ISSN 0047-2875

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Abstract

Studies on place image have predominantly focused on the tourists’ destination image and have given limited attention to other stakeholders’ perspectives. This study aims to address this gap by focusing on the notion of residents’ place image, whereby it reviews existing literature on residents’ place image in terms of whether common attributes can be identified, and examines the role of community-focused attributes in its measurement. Data collected from a sample of 481 Kavala residents (Greece) were subjected to exploratory and confirmatory factor analysis. The study reveals that the existing measurement tools have typically emphasized destination-focused attributes and neglected community-focused attributes. This study contributes to the residents’ place image research by proposing a more holistic measurement, which consisted of four dimensions: physical appearance, community services, social environment, and entertainment opportunities. The study also offers practical insights for developing and promoting a tourist place while simultaneously enhancing its residents’ quality of life.

Item Type: Article
Additional Information: Published online before print December 10, 2014
Keywords (uncontrolled): residents’ place image, tourist destination image, community satisfaction, place marketing
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 16913
Notes on copyright: Gold Open Access. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 License (http://www.creativecommons.org/licenses/by-nc/3.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page(http://www.uk.sagepub.com/aboutus/openaccess.htm).
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Depositing User: Dimitrios Stylidis
Date Deposited: 09 Jun 2015 09:12
Last Modified: 12 Sep 2018 04:24
URI: http://eprints.mdx.ac.uk/id/eprint/16913

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