Drivers to relational strategies in retailing
Egan, John (2000) Drivers to relational strategies in retailing. International journal of retail & distribution management, 28 (8). pp. 379-386. ISSN 0959-0552
Full text is not in this repository.
This item is available in the Library Catalogue
Retailing, at first sight, appears to be an industry suitable for the exploitation of relational strategies. Despite this authors disagree about whether Relationship Marketing strategies are appropriate across the wide spectrum of retailing activities or whether the benefits are limited to certain retail types. This paper seeks to clarify whether a claim for universality can be made or, if not, clarify those "conditions" which most strongly support, or otherwise, the introduction of relational strategies.
|Research Areas:||Middlesex University Schools and Centres > Business School > Leadership, Work and Organisations|
|Deposited On:||24 Mar 2009 11:31|
|Last Modified:||12 May 2014 15:37|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year