Contemporary strategic marketing
Full text is not in this repository.
Combining text, case studies and readings, this textbook places an emphasis on practicality. The second edition includes a new chapter on international marketing strategy, plus enhanced coverage of key account management, new coverage of customer value analysis, and a new chapter on marketing strategy for services.
Previous edn 2003 written by R. Brennan, P. Garneau and P. Baines.
|Research Areas:||Business School > International Management and Innovation|
Business School > International Management and Innovation > Strategic Marketing, Consumer Behaviour and Branding/Identity group
|Deposited On:||23 Mar 2009 16:38|
|Last Modified:||24 Oct 2014 15:22|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year