Strategic management of marketing and human resources in further education colleges

Brennan, Ross and Felekis, George and Goldring, Delia (2003) Strategic management of marketing and human resources in further education colleges. Journal of further and higher education, 27 (2). pp. 143-156. ISSN 0309-877X

Full text is not in this repository.

This item is available in the Library Catalogue


The business environment facing UK colleges of further education has changed substantially over the past decade. Public accountability has increased and competitive pressures within the sector have grown enormously. These changes make it imperative that human resources are deployed to maximum effect and that colleges learn how to implement effective marketing strategies. In this paper it is argued that for an organisation delivering a complex service such as tertiary education, marketing and human resource strategies are inextricably linked. Conceptual models from the marketing and human resource management literature are examined in the context of three in-depth case studies of colleges in a highly competitive urban location. Recommendations are made for the effective integration of marketing and human resource strategies.

Item Type:Article
Research Areas:A. > Business School > Leadership, Work and Organisations
ID Code:1670
Deposited On:23 Mar 2009 16:13
Last Modified:05 Oct 2015 12:41

Repository staff only: item control page

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year