Strategic management of marketing and human resources in further education colleges

Brennan, Ross and Felekis, George and Goldring, Delia (2003) Strategic management of marketing and human resources in further education colleges. Journal of further and higher education, 27 (2). pp. 143-156. ISSN 0309-877X

Full text is not in this repository.

This item is available in: Library Catalogue

Abstract

The business environment facing UK colleges of further education has changed substantially over the past decade. Public accountability has increased and competitive pressures within the sector have grown enormously. These changes make it imperative that human resources are deployed to maximum effect and that colleges learn how to implement effective marketing strategies. In this paper it is argued that for an organisation delivering a complex service such as tertiary education, marketing and human resource strategies are inextricably linked. Conceptual models from the marketing and human resource management literature are examined in the context of three in-depth case studies of colleges in a highly competitive urban location. Recommendations are made for the effective integration of marketing and human resource strategies.

Item Type: Article
Research Areas: A. > Business School > Leadership, Work and Organisations
Item ID: 1670
Depositing User: Users 36 not found.
Date Deposited: 23 Mar 2009 16:13
Last Modified: 10 Dec 2015 18:06
URI: http://eprints.mdx.ac.uk/id/eprint/1670

Actions (login required)

Edit Item Edit Item