Regulation of nutrition and health claims in advertising.
Brennan, Ross and Czarnecka, Barbara and Dahl, Stephan and Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1). pp. 57-69. ISSN 0021-8499
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|Research Areas:||A. > Business School > International Management and Innovation|
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
|Citations on ISI Web of Science:||3|
|Deposited On:||23 Mar 2009 15:14|
|Last Modified:||23 Mar 2015 17:28|
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