Business to business markets and marketing research

Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707

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Item Type:Book Section
Research Areas:Business School > Leadership, Work and Organisations
ID Code:1658
Deposited On:23 Mar 2009 13:15
Last Modified:12 May 2014 15:37

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