Management of the market research client/agency relationship.
Brennan, Ross (2000) Management of the market research client/agency relationship. In: Getting better at sensemaking. Woodside , Arch G. , ed. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335
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|Item Type:||Book Section|
|Research Areas:||Business School > Leadership, Work and Organisations|
|Deposited On:||23 Mar 2009 13:02|
|Last Modified:||12 May 2014 15:37|
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