Management of the market research client/agency relationship.

Brennan, Ross (2000) Management of the market research client/agency relationship. In: Getting better at sensemaking. Woodside, Arch G., ed. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335

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Item Type:Book Section
Research Areas:A. Middlesex University Schools and Centres > Business School > Leadership, Work and Organisations
ID Code:1657
Deposited On:23 Mar 2009 13:02
Last Modified:04 Mar 2015 14:39

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