Management of the market research client/agency relationship.

Brennan, Ross (2000) Management of the market research client/agency relationship. In: Getting better at sensemaking. Woodside , Arch G. , ed. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335

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Item Type:Book Section
Research Areas:Business > Marketing
ID Code:1657
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Deposited On:23 Mar 2009 13:02
Last Modified:06 Feb 2013 11:18

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