Pirates of the web: the curse of illegal downloading

Dilmperi, Athina and King, Tamira and Dennis, Charles (2011) Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services, 18 (2). pp. 132-140. ISSN 0969-6989

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Abstract

Music piracy is the major factor leading to the downturn in paid-for music consumption. This study aims to distinguish between the determinants of a music pirate and a genuine consumer of music (age, gender, income, music preference, music experience). It also investigates attendance at live performances, which previous research suggests, will tend to inhibit the decline of paid-for recorded music. This research is innovative in that it investigates a range of antecedents of music piracy. The method utilises a structured questionnaire survey (n=214) and regression analysis to elicit which factors play the most important role affecting our respondents' choices in buying music, illegal downloading music and attending live concerts. Managerial and theoretical implications are presented.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 16489
Useful Links:
Depositing User: Athina Dilmperi
Date Deposited: 29 May 2015 09:17
Last Modified: 09 Sep 2018 23:52
URI: http://eprints.mdx.ac.uk/id/eprint/16489

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