The times they are not a changing: neoliberal interpellation, revisiting the Frankfurt school

Leyva, Rodolfo (2010) The times they are not a changing: neoliberal interpellation, revisiting the Frankfurt school. In: Diverse Engagement: Drawing in the Margins. Proceedings of the Interdisciplinary Graduate Conference, University of Cambridge. French, Matthew, Jackson, Simon and Jokisuu, Elina, eds. University of Cambridge, Graduate Development Programme, Cambridge, UK, pp. 92-102. ISBN 9780956613912

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Abstract

There is now a growing critical literature documenting the rise of media driven consumer cultures within contemporary liberal-democratic societies like those of the US and the UK. According to this literature, there is a reciprocal relationship between the mainstream media and state-corporate economic interests, where the corporate media and ubiquitous corporate advertisements spread a consumer ideology that seeks to interpellate young people into market discourses and identities that are congruent with a neoliberal teleology. This article seeks to add to this literature by reexamining and building on the social-psychological and political economic works of the classic Frankfurt School theorists namely; Theodor Adorno, Max Horkheimer, and Herbert Marcuse, to analyze the hegemonic cultural-ideological dimensions of modern neoliberal societies. Referencing mostly US and UK empirical and textual evidence, with a brief section on related international case studies, this article also argues that the societal adoption and promotion of what can be considered neoliberal norms and
values (e.g., consumerism, materialism, self-interestedness, and competitiveness) can lead to detrimental ecological, psychological, and societal effects that have potential global consequences.

Item Type: Book Section
Research Areas: A. > School of Law > Criminology and Sociology
Item ID: 15314
Depositing User: Rodolfo Leyva
Date Deposited: 27 Apr 2015 10:09
Last Modified: 16 Apr 2019 23:43
URI: https://eprints.mdx.ac.uk/id/eprint/15314

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