In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes

Balabanis, George and Mueller, Rene and Melewar, T. C. (2007) In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business and Globalisation, 1 (3). pp. 328-344. ISSN 1753-3627

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Abstract

The literature on national identity and consumption has grown tremendously over the past decade and is currently of significant interest in a variety of fields including anthropology, sociology, social and political psychology as well as business. This two-country study examines three different national identity constructs (nationalism, patriotism and internationalism) and their relationship with Country of Origin Image (COI) and buying intentions. The findings help delineate national identity constructs by providing empirical evidence that nationalism, patriotism and internationalism, while conceptually similar, are independent attitudinal dimensions and, accordingly, have differential effects on various aspects of COI. The research findings also suggests that national identity phenomena are nation specific and are perhaps best studied on a case by case basis.

Item Type: Article
Keywords (uncontrolled): country of origin; nationalism; national identity; ethnocentrism; patriotism; internationalism
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13364
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 29 May 2014 08:11
Last Modified: 13 Oct 2016 14:30
URI: http://eprints.mdx.ac.uk/id/eprint/13364

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