Corporate communications, identity and image: a research agenda

Karaosmanoglu, Elif and Melewar, T. C. (2006) Corporate communications, identity and image: a research agenda. Journal of Brand Management, 14 (1/2). pp. 196-206. ISSN 1350-231X

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Abstract

This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing.

Item Type: Article
Keywords (uncontrolled): corporate image, corporate identity, company-controlled communication, unplanned communication
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13363
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 29 May 2014 07:22
Last Modified: 13 Oct 2016 14:30
URI: http://eprints.mdx.ac.uk/id/eprint/13363

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