Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia

Rosmimah, Mohd Roslin and Melewar, T. C. (2004) Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia. International Journal of Retail and Distribution Management, 32 (1). pp. 33-44. ISSN 0959-0552

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Abstract

The paper focuses on the assessment of practices reflective of relationship marketing and those that can be associated with “Asian values”. The argument that is often put forward is whether there really exists what can be regarded as “Asian values” since there are no common values in life that can be adopted by all Asian societies and with which all in this region can be identified. Yet, the term “Asian values” is still widely used to depict Asians’ attitudes in general, their beliefs and the way they work. This study, therefore, explores current practices among members in the Malaysian grocery distribution channels that may indicate elements of relationship marketing or work practices commonly associated with “Asian values”.

Item Type: Article
Keywords (uncontrolled): Asian studies, culture (sociology), distribution channel, Malaysia, relationship marketing
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13329
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 22 May 2014 08:31
Last Modified: 13 Oct 2016 14:30
URI: https://eprints.mdx.ac.uk/id/eprint/13329

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