The impact of information technology on global marketing strategies

Melewar, T. C. and Stead, Caroline (2002) The impact of information technology on global marketing strategies. Journal of General Management, 27 (4). pp. 29-40. ISSN 0306-3070

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Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13312
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Depositing User: Devika Mohan
Date Deposited: 20 May 2014 07:29
Last Modified: 13 Oct 2016 14:30
URI: https://eprints.mdx.ac.uk/id/eprint/13312

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