The relationship between consumer ethnocentrism and human values

Balabanis, George and Mueller, Rene and Melewar, T. C. (2002) The relationship between consumer ethnocentrism and human values. Journal of Global Marketing, 15 (3-4). pp. 7-37. ISSN 0891-1762

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The study explores the relationship between human values and consumer ethnocentrism. Schwartz's (1992) framework of human values is used as the basis of the study. Hypotheses linking values and consumer ethnocentrism are developed and tested in samples of consumers drawn from Turkey and the Czech Republic respectively. Findings indicated that the values relationship to consumer ethno-centrism varies across the two countries surveyed. The study also confirmed that “conservation” types of values are positively related to consumer ethnocentrism. However, some of the hypotheses put forward are not empirically supported but they provide new avenues for future re-search.

Item Type: Article
Keywords (uncontrolled): Values, consumer ethnocentrism, cross\-cultural research
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13310
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 19 May 2014 08:30
Last Modified: 13 Oct 2016 14:30

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