Corporate identity in the service sector

Melewar, T. C. and Storrie, Tim (2001) Corporate identity in the service sector. Public Relations Quarterly, 46 (2). ISSN 0033-3700

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Abstract

Analyzes the role of corporate identity within the service sector through a case study using Toni & Guy, a hairdressing franchise. Methodology; Overview of Toni & Guy; Components of the corporate identity in the context of Toni & Guy; Role of corporate culture and behavior in the corporate identity of Toni & Guy.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13308
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 19 May 2014 08:16
Last Modified: 13 Oct 2016 14:30
URI: http://eprints.mdx.ac.uk/id/eprint/13308

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