The dynamics of corporate identity: a review of a process model

Melewar, T. C. and Wooldridge, Adrian R. (2001) The dynamics of corporate identity: a review of a process model. Journal of Communication Management, 5 (4). pp. 327-340. ISSN 1363-254X

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Abstract

This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model. Subsequently, a model is proposed. The BP Amoco company is used as an illustrative case to illuminate the proposed model’s intended explanatory power and value.

Item Type: Article
Keywords (uncontrolled): Communication management, corporate identity, corporate reputation
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13306
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 19 May 2014 07:09
Last Modified: 13 Oct 2016 14:30
URI: http://eprints.mdx.ac.uk/id/eprint/13306

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