The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies

Balabanis, George and Diamantopoulos, Adamantios and Mueller, Rene Dentiste and Melewar, T. C. (2001) The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies (32). pp. 157-175. ISSN 0047-2506

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Abstract

The study investigates the impact of patriotism, nationalism and internationalism as antecedents to consumer ethnocentrism in Turkey and the Czech Republic. Controlling for demographics, the findings indicate that the impact of patriotism and nationalism is not consistent across the two countries. Consumer ethnocentrism in Turkey is fueled by patriotism, and in the Czech Republic by nationalism. Internationalism does not have a significant effect on consumer ethnocentrism in either country. Managerial implications of these findings are considered and future research directions are identified.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 13305
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 16 May 2014 07:37
Last Modified: 13 Oct 2016 14:30
URI: http://eprints.mdx.ac.uk/id/eprint/13305

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