Cruise visitors’ experience in a Mediterranean port of call

Andriotis, Konstantinos and Agiomirgianakis, George (2010) Cruise visitors’ experience in a Mediterranean port of call. International Journal of Tourism Research, 12 (4). pp. 390-404. ISSN 1099-2340

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This study aims to provide a better understanding on cruise travel experience by studying cruise ship passengers motivation, satisfaction and likelihood of return to the port of Heraklion (Crete, Greece). From the findings, it is evident that ‘exploration’ and ‘escape’ were among the main motivations of visitors, and ‘product and services’ as well as ‘tour pace’ were significant dimensions in shaping overall satisfaction levels. Nevertheless, onshore activities were restricted to sightseeing and shopping, because of the limited available time. Based on these findings, relevant proposals are made in order to provide positive port experiences.

Item Type: Article
Keywords (uncontrolled): cruise experience, motivation, satisfaction, activities, intention to return
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 13219
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Depositing User: Konstantinos Andriotis
Date Deposited: 29 Apr 2014 08:24
Last Modified: 13 Oct 2016 14:30

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