Subjectivity in innovation management.
Full text is not in this repository.
A major emphasis of modern new product development management involves the role of innovation. Researchers and managers alike have devoted significant amounts of time for decades to both understand and manage the innovation process. This work unfolds the subjectivity of innovation management, and the essential role that sub-cultures and innovation process outcome criteria play in the innovation journey. A framework is presented which explores the sense-making and subjectivity of innovation management, and its close link to both positive and negative outcomes of the innovation process.
|Research Areas:||A. > Business School > Leadership, Work and Organisations|
|Deposited On:||26 Feb 2009 14:20|
|Last Modified:||05 Oct 2015 15:57|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year