Developing innovative practice in service industries
Coakes, Elayne W. and Smith, Peter A. C. and Alwis, Dee (2009) Developing innovative practice in service industries. In: Handbook of research on Socio-technical design and social networking systems. Whitworth, Brian and De Moor, Aldo, eds. Information Science Reference, Hershey, PA, USA, pp. 209-221. ISBN 9781605662640
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This chapter presents the argument that service innovation is promoted by supporting divergent interpretations, enlarging the scope of employee and organizational skills and competencies, making interactions and knowledge sharing between people easy, and by encouraging close ties with customers. The chapter further argues that service organizations that utilize sociotechnical mechanisms for knowledge sharing through the use of a successful community of innovation (which we term a CoInv), and that build into their innovative capacities a strong relationship with their customers and suppliers, are very likely to innovate successfully. The argument is demonstrated through a qualitative case study where data analysis was deductive from multiple data sources. The chapter also demonstrates the power and efficacy of channeling activities through community innovation lenses. We argue that identifying innovation champions and comprehensively supporting them will potentially trigger more successful innovations thus improving service competitiveness in the market place.
|Item Type:||Book Section|
|Research Areas:||Business School > Accounting and Finance|
|Deposited On:||23 Feb 2009 12:31|
|Last Modified:||05 Feb 2014 15:53|
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