Reading the landscape: the development of a typology of literary trails that incorporate an experiential design perspective

MacLeod, Nicola and Hayes, Deborah and Slater, Alix (2009) Reading the landscape: the development of a typology of literary trails that incorporate an experiential design perspective. Journal of Hospitality Marketing & Management, 18 (2-3). pp. 154-172. ISSN 1936-8623

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Abstract

This article explores the under-researched field of self-guided trails. The focus of the research is on the experiential aspects of self-guided literary trails from the perspective of both the developer and user. An examination of existing literature on self-guided trails and literary tourism was undertaken and supplemented with a review of experiential design principles. Content analysis of a sample of literary heritage trails was then carried out and three distinctive typologies were developed, informed by aspects of experiential design. The research reveals that few literary trails developers utilise these principles and the article concludes with proposals for the design of more effective literary trail experiences.

Item Type: Article
Additional Information: Special Issue: The Marketing of Hospitality and Leisure Experiences
Research Areas: A. > Business School > Economics
A. > Business School > Marketing, Branding and Tourism
Item ID: 10756
Useful Links:
Depositing User: Alix Slater
Date Deposited: 03 Jun 2013 07:20
Last Modified: 13 Oct 2016 14:27
URI: http://eprints.mdx.ac.uk/id/eprint/10756

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