Revisiting membership scheme typologies in museums and galleries
Slater, Alix (2004) Revisiting membership scheme typologies in museums and galleries. International Journal of Nonprofit and Voluntary Sector Marketing, 9 (3). pp. 238-260. ISSN 1465-4520
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Research suggests that there has been a sustained and incremental growth in Friends’ organisations (also known as membership schemes, societies and associations) in the UK
since 1970. Despite this there is a dearth of published literature on the subject. This paper contributes to the theory in this area by: refining an existing set of characteristics and criteria that can be used by Friends’ managers to identify the position of their own membership scheme in relation to others; mapping the organisational performance of 90 membership schemes affiliated to museums and galleries of varying sizes from across the UK; and using this information to extend and enhance an existing typology of membership schemes developed by Hayes and Slater.
|Keywords (uncontrolled):||museums, heritage, typologies, membership schemes, friends schemes|
|Research Areas:||A. > Business School > Economics
A. > Business School > Marketing, Branding and Tourism
|Depositing User:||Alix Slater|
|Date Deposited:||27 Mar 2013 12:19|
|Last Modified:||13 Oct 2016 14:26|
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