Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

Manyiwa, Simon and Crawford, Ian (2002) Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review, 2 (1). pp. 54-70. ISSN 1479-1838

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Abstract

This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, attributes of the consumer choices, consequences and values. The discussion uses results of four cases to illustrate the conceptual categories of the proposed explanatory means–end model. Copyright © 2002 Henry Stewart Publications Ltd.

Item Type: Article
Keywords (uncontrolled): Means–end theory; consumer behaviour; social context; choices; attributes of choices; consequences; values
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
A. > Business School > Marketing, Branding and Tourism
Item ID: 10044
Notes on copyright: Did not upload full paper- only supplied information relating to the citation of the paper
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Depositing User: Simon Manyiwa
Date Deposited: 12 Feb 2013 07:15
Last Modified: 13 Oct 2016 14:26
URI: https://eprints.mdx.ac.uk/id/eprint/10044

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